In 2002, the folks at Superfly presented us with Bonnaroo, a music festival held in Manchester, Tennessee that would go on to change the way that fans experience music for years to come. Now, 10 years later, they’re hoping to the same thing they did with music to food and drink. The Great Googa Mooga Festival 2012 will take place on May 19th and 20th in Brooklyn’s Prospect Park, bringing in hundreds of food vendors, brewers, and winemakers along with a healthy side of live music. The formula that has been copied more and more as music festivals reach every corner of the world is basically being inverted with the main focus being on the culinary experience.
Fitz and the Tantrum’s Tighter
The mission of this festival is to create a “gathering with friends and neighbors to eat, drink, talk, laugh, dance, linger and just . . . be together.” To help facilitate this goal, the event is free to attend (although all of the general admission passes were quickly snatched up following the initial buzz). Expanding upon this free offering is the Extra Mooga (still available!) which gives you access to additional entertainment and performances, themed parties, special viewing areas for the main stages, and most importantly – all the food and drinks that you can handle. Here’s a list of some of the food vendors to make you start salivating:
Baohaus * Big Gay Ice Cream Truck * Blue Ribbon * Brindle Room * Char No. 4 * Co. * Cookin’ With Coolio * Colicchio & Sons * DBGB Kitchen and Bar * Dirty Bird * Do or Dine * Frankies Spuntino 457 * Hill Country Barbecue Market * Joseph Leonard * The Meat Hook * The Lobster Place * Luke’s Lobster * M. Wells * Mile End * Minetta Tavern * Momofuku Milk Bar * Porchetta * Red Rooster * Russ & Daughters * Roberta’s * Simply Chicken by Jean-Georges * The Spotted Pig * Sullivan St Bakery * Third Rail Coffee Shop * Tia Pol * Vinegar Hill House
Another unique aspect of this festival are the different experiences that can all be had from within the gates. One of the leaders in creating immersive environments with a tremendous amount of expertise in hospitality and entertainment; Rockwell Group, was brought in to help enrich these elements and create a festival unlike any others. Some of the different themed areas include: Beer Tasting Pavilion (modeled after Oktoberfest and curated by brewmaster Garrett Oliver (Brooklyn Brewery)), Wine Tasting Pavilion (pretty self-explanatory), Hamageddon (all pig, all the time), the Market (featuring some of the best food trucks from all five boroughs), UrBARN (locally grown and farmed food), The Hamburger Experience, The Pizza Experience, and the Sweet Circus.
If you’re trying to burn off some of the calories you’ve just consumed you’ll have plenty of music to dance it off to. Acts such as the Roots, Hall and Oates, Fitz and the Tantrums, Preservation Hall Jazz Band, Holy Ghost!, and more will occupy the two general admission stages (with no overlapping sets!) and Extra Moogaers will have access to even more including DJ sets, disco parties, comedy shows, and a whole slew of panels.
With Googa Mooga, one thing is for sure – there is something for everyone. Expect all of your senses to be in for a treat.
You can begin plotting your plan of attack here - see you at Prospect Park!
By Jesse Zryb
OurVinyl | Senior Writer